Jane Arthur Roslovic, CEO & Co-Founder of Treplus Communities will speak at a live Senior Housing Business webinar broadcast on Wednesday, October 6, 2021 from 2-3 PM EDT. The session is titled "Lead Generation Lessons from Active Adult Communities: How Senior Housing Operators Can Convert Leads At A Lower Cost."
Generally speaking, owners and operators in the active adult/55+ space are able to convert resident leads at a lower cost per acquisition than the rest of the seniors housing continuum -- Independent Living, Assisted Living, Memory Care and Life Plan or CCRC communities. Some of this has to do with the fact rents and amenities provided in the active adult segment are lower than the rest of senior living, but other factors are at play. Is there an opportunity for seniors housing marketers to take notes from the active adult census playbook?
This webinar will help you learn more about this timely topic along with the following discussion points:
- How to Drive Qualified Leads to Engage with Your Community
- Detailed Data On Average Response Rates to Successful Marketing Campaigns
- Consumer Behavior Data Connected to Multi-Channel Lead Generation Approach
Senior Housing Speakers
Webinar panelists include Jane Arthur Roslovic, Managing Partner, TrePlus Communities; Julie Podewitz, Chief Sales Officer, Vitality Living; Debbie Howard, CEO and Founder, Senior Living Smart; Kelly Blaskowsky, Chief Operating Officer, Capstone Real Estate Services; and the moderator, Valerie Whitman, VP, Health Services Division, LeadingResponse.
About Jane Arthur Roslovic
Jane has been in the real estate investment business as a managing member of Treplus Communities since 2012. Since then, Jane and her partners have identified and acquired multifamily units. In addition, they have developed and built 5 active adult communities in the Ohio sub- markets of Dublin, Pickerington, Delaware, Centerville and Grove City. They have secured over $120 million in financing. Since 2007, Jane has served on the board of Broad Street Financial Company. Jane is the Builder Vice President and a member of the Board for the BIA. She is also on the Boards of the NAHB Leadership Council and The 55+ Council. She is a member of ULI and the past Chairman of the Regional Planning Council for ULI. Jane is a member of the Lifestyle Residential Development Council 55+ for ULI. She is an active member of WPO Platinum VII and the Columbus Chapter of WPO. Treplus Communities was named the Gold Award Winner for the 2019 NAHB Best 55+ Market Rate Rental Community and received a Silver Award for the 2021 NAHB 55+ Innovation Award.
Jane started her career in 1987, managing and developing multifamily and infill condominiums. In addition, Jane acquired, managed, and subsequently sold a manufacturing business. She has served on the Boards of Trustees for the following Central Ohio organizations: Columbus School for Girls, Urban Growth, Franklin Park Conservatory and the Charles Kleibacker Fund at The Columbus Museum of Art. Education: Southern Methodist University.